Pour Femme Women
After successful edition Starlight from 2008 which gives us a dose of mystery and elegance, the new Pour Femme promises a more daring approach. The concept is based of wealth, luxury and extravagance, accompanied by elegant and sensual notes of the composition.
Etienne Aigner Pour Femme radiates with unique and harmonious essences which accentuate femininity, sensibility ad elegance of a lady. Aim of this fragrance is to reflect quality and style of the brand. Its components create luminous and modern rhythm with timeless femininity and sophistication. This fragrance, as the house of Etienne Aigner announces, was created to be a classic and to represent name of the brand in the best way possible.
Top notes encompass fine, spicy tacts of black pepper, fresh dew drops, bergamot and mandarin. A heart intertwines Bulgarian rose, freesia and fruity taste of apricot, while a base is built around fines notes of amber, patchouli, white musk and woody cedar. Its woody-oriental finish closes down with gourmand almond aroma. The flacon has the same form as violet Starlight edition, and advertising poster is made in similar style.
The campaign is based on art direction L`Art de Vivre which is an embodiment of joy of life, luxury, quality and sophistication. There is a unique approach to creating the composition, design of flacons and outer cartons, as well as advertising poster. A woman who is getting ready for a night out in Paris is shown. She chooses an elegant black dress and discrete earrings. The woman enjoys beautiful and expensive things, great night out and pleasures of life.